AI-generated influencer ads are having a moment. But they won’t replace humans, industry insiders say

• A viral AI-generated UGC-style ad has creators and brands grappling with the possibilities it opens.
• Creators worry that selling their likeness may hinder their future work opportunities.
• Industry experts said while AI may speed up certain tasks, it won’t replace real people, for now.

The first time he saw a short-form video ad made entirely using AI, Will Sartorius thought it was “mind-boggling.”